Like Greenwich Village, Chelsea Market, and Madison Avenue, the new Seaport will have a distinct mix of shops, restaurants, and cafes, as well as retail for everyday living.

Designed to be Lower Manhattan’s east-side shopping destination, the Seaport will blend streetscape retail with the pier’s iconic waterfront views.

An array of high-quality, affordable, and eclectic shops will be located on the west end of Pier 17 in four freestanding retail buildings. These two-story pavilions, which will stand 40 feet tall, have been designed to create pedestrian-only streets that extend the city grid onto the pier.

The four retail buildings will serve as the base for a small boutique hotel, which will consist of two structures linked by sky bridges.

Anchoring this new retail plan will be a three-story specialty retailer built around the base of a hotel/residential building. In addition to this specialty store, décor, home-furnishing, and fashion retailers will create a shopping experience on Pier 17 that is both practical for local residents and unique to New York City.

Two smaller retail structures, located on the northern and southern ends of the pier, will offer space for small food retailers that suit the new, expanded open spaces.

Beneath the FDR overpass, shadowy parking lots will be transformed into a bright esplanade dotted with retail pavilions and food carts. Bringing increased retail activity to this underutilized area is necessary to reconnecting the pier to the historic district and will help unify the Seaport area as a whole.

In the cobblestone historic district, new retail kiosks will create a vibrant outdoor market in the Fulton Street pedestrian zone. GGP also is collaborating with restaurant consultant Clark Wolf on the specialty food market, which will open in summer 2008 in the renovated fish stalls—renamed the Fulton Stall Market.

Today the Seaport has an enclave of unique shops and restaurants, from long-time businesses like Buon Amici and Bridge Cafe to newer ones like Pasanella & Son and Firefly. These businesses have improved the historic Front Street area, and their example and success is a model for what is to come.

New shops, restaurants, outdoor cafes, a food market, and retail for everyday living will help ensure that the Seaport becomes a dynamic new port for the 21st century.

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